Luxury real estate does not sell on clicks — it sells on qualified conversations that end in a signed contract months later, offline, in a CRM the ad platform never sees. We build the acquisition engine and the attribution layer that connects the two.
In property sales attributed to campaigns
Blended ROAS across all markets
Buyers closed through digital campaigns
Sale-attributed results from Google Ads campaigns run by the team behind 22Labs for Vivantia Homes — the Oasis Lake and Oasis Bay developments — between June 2024 and September 2025. Attribution verified against the developer’s owner records. Trade-fair sales excluded.
High ticket, long consideration, offline closing. By the time a unit is reserved, the click that started it is outside every default attribution window. So agencies report leads, developers report sales, and neither number explains the other. Without sale-level attribution you cannot know which market, campaign or creative actually produced revenue — you are optimising toward the cheapest lead, which is rarely the one that buys.
Campaigns built backwards from the signed contract, with Spain as our deepest market — 87% of our attributed sales.
In high-ticket property, the first broker to answer usually wins the buyer. An AI qualification layer on WhatsApp answers immediately, scores intent and routes only serious enquiries to the sales team — which is worth more than any incremental improvement in cost per click.
By importing the developer’s owner and CRM records back into the ad platforms, matched to the originating click. That closes the loop between spend and signed contracts, so budget moves on attributed revenue instead of cost per lead.
Spain is the core market and accounts for 87% of our attributed sales. We have also run campaigns in Colombia, the United States, Argentina, Chile and Puerto Rico.
Primarily with developers on specific projects, where the unit inventory and sales team are under one roof and offline conversions can actually be tracked back.
One that has been scored on budget, timeline and intent before a broker spends time on it. Raw lead volume is easy to buy and tells you almost nothing about revenue.
Tell us the development, the markets and the price band. We reply within one business day.