iGaming marketing, run by people who owned the P&L

Why iGaming breaks ordinary performance marketing

A registration is not a customer. A first-time depositor may still lose you money once bonus cost and payment fees land. And the channels that produce volume are rarely the ones that produce players who stay. Agencies optimising to cost-per-registration will hand you growing numbers and a shrinking margin — the metric looks healthy precisely while the business degrades.

What we actually run

Full-funnel acquisition measured against deposits and gross gaming revenue, wired to the retention machinery that decides whether a player is worth acquiring at all.

• Paid media across Meta, Google and programmatic, optimised to FTD and GGR targets rather than registrations
• Affiliate ecosystems — deal structure, S2S tracking and attribution models that scale partners without leakage
• CRM, reactivation and VIP lifecycle programmes that compound player value
• Bonus and promotional economics modelled before spend, not reconstructed after it
• Platform and PSP integration — SoftSwiss, Digitain and local payment rails

The metrics we are measured on

Cost per FTD, registration-to-deposit conversion, D30 retention and GGR per player. If a campaign moves volume without moving those, we treat it as a failure regardless of what the platform dashboard reports.