Vivantia Homes: $3.7M in sales attributed to campaigns

The brief

Two developments — Oasis Lake and Oasis Bay — targeting international buyers across several markets at once. The commercial question was not how many enquiries the campaigns could produce, but which markets were worth funding at all. Answering that required connecting ad spend to contracts that close offline, months after the click.

What we did

Campaigns were structured by market so budget could be judged on attributed revenue rather than on cost per lead, and every closed sale was traced back to its originating click through the developer’s owner records.

• Market-level campaign structure across six countries
• Sale-level attribution matched against owner records, not platform-reported conversions
• Budget reallocated toward markets producing signed contracts
• Markets that produced enquiries but no sales were cut rather than optimised

What the numbers showed

Spain accounted for 87% of attributed sales at a return of roughly 130x, while three of the six markets ran campaigns without producing a single contract. Trade-fair sales were excluded from the totals — attributing them to digital campaigns would have inflated the result by $198,000 and made the whole figure indefensible.