Marketing · Performance · AI — iGaming LATAM
We're the team that built and ran a multi-brand iGaming operation across LATAM — owning the marketing P&L, not just the campaigns. Now we bring that operator-side playbook, amplified by AI automation, to casinos, sportsbooks and platforms.
Operator-side track record
These are the results the team behind 22Labs delivered operating a multi-brand iGaming business over three years — from zero. Not agency claims. The scoreboard we played on.
Annual deposit run-rate
Built from zero
FTDs generated
First-time depositors
Registered users acquired
Across 5 markets
GGR
Gross gaming revenue
Registration → FTD
Conversion rate
Marketing org
& 3 specialized agencies led
Figures reflect the operator-side track record of the team behind 22Labs during a multi-brand operation (3 years).
What we do
Performance marketing that we ran on our own P&L, wired to AI automation we built in-house. Not templates — the exact stack an operator needs to scale.
Full-funnel performance built and optimized against real deposit and GGR targets — the way operators measure, not vanity metrics.
Custom-built AI solutions that turn retention, segmentation and reporting into always-on systems — engineered around the iGaming lifecycle.
Reactivation flow sent to 2,410 dormant users.
Why 22Labs
We owned every lever that moves an iGaming P&L. That perspective is the difference between running campaigns and building a growth machine.
Accountable for spend, revenue and margin — not just delivery. We optimized to the bottom line.
Paid, organic, affiliate and influencer working as one system, balanced by cost and quality of player.
Lifecycle, reactivation and VIP programs that compound LTV instead of chasing one-off deposits.
Promo and bonus economics tuned to protect GGR — the discipline most agencies never touch.
Server-side, GTM, GA4 and BigQuery pipelines that make every dollar and event attributable.
Deal structures, S2S integrations and attribution models built to scale partners without leakage.
Crypto deposit flows and Web3 acquisition angles tested and operated in live markets.
Hands-on with SoftSwiss, Digitain and PSPs — we know how the stack behaves under real load.
Let's talk
Tell us where you are and where you want to be. We reply within one business day.