Marketing, performance & AI agency — LATAM · Europe · US
We build and run the acquisition, retention and data machinery behind iGaming operators, real estate developers and technology companies. We are the agency, not the operator — but we ran the operation, and that is the difference.
The system
Where we work
Different buyers, different cycles, different definitions of a good lead — but the same underlying machine: acquire, convert, retain, measure. Pick a sector to see how it applies.
We built and ran a multi-brand iGaming operation across five LATAM markets — owning the marketing P&L, not just the campaigns. That playbook is now yours: full-funnel acquisition tuned to deposits and GGR, retention that compounds LTV, and bonus economics that protect margin.
Annual deposit run-rate
FTDs generated
Users acquired
Operator-side track record of the team behind 22Labs across a multi-brand operation (3 years). Full breakdown in the track record section below.
Talk about this sectorLuxury real estate doesn't sell on clicks, it sells on qualified conversations. We run full-funnel paid acquisition for premium developments with sale-level attribution: every campaign tracked from first click to signed contract. Spain is where we go deepest — 87% of our attributed sales — with campaigns also running across LATAM and the US.
In property sales attributed to campaigns
Blended ROAS across all markets
Buyers closed through digital campaigns
Sale-attributed results from Google Ads campaigns run by the team behind 22Labs for Vivantia Homes — the Oasis Lake and Oasis Bay developments — between June 2024 and September 2025. Attribution verified against the developer’s owner records. Trade-fair sales are excluded.
Talk about this sectorFrom B2B SaaS to consumer digital products: we run paid acquisition, demand generation and conversion funnels for tech companies that need pipeline, not just traffic. Every campaign measured against revenue, with the same P&L discipline we learned as operators.
In campaign-attributed pipeline
CAC reduction vs. client baseline
Leads generated on consumer products
Aggregate results from campaigns run by the team behind 22Labs for technology companies (2023–2026). Attribution verified against CRM.
Talk about this sectorWhat we do
Capability-led, industry-applied. The same three engines power every sector we work in — what changes is the target, the cycle length and the definition of a good lead.
Full-funnel acquisition built and optimized against revenue targets — the way an owner measures, not the way a vendor reports.
Custom AI systems that turn qualification, retention and reporting into always-on infrastructure — engineered in-house, not resold templates.
Reactivation flow sent to 2,410 dormant users.
The measurement layer that makes every other decision defensible. Without it, optimization is guesswork with a dashboard on top.
The track record
Each sector's own numbers live in its tab above. This is the ground the system was built on: three years running a multi-brand iGaming operation across five LATAM markets, from zero — the hardest environment there is to build growth in. Brutal acquisition costs, compressed margins, unforgiving retention math.
Industries
iGaming · Real Estate · Technology
Markets
LATAM · Europe · US
System
Acquire · Convert · Retain · Measure
Annual deposit run-rate
Built from zero
FTDs generated
First-time depositors
Registered users acquired
Across 5 markets
GGR
Gross gaming revenue
Registration → FTD
Conversion rate
Marketing org
& 3 specialized agencies led
Figures reflect the operator-side track record of the team behind 22Labs during a multi-brand iGaming operation (3 years). They are not agency deliverables for clients.
Case studies
One per sector, each with its own attribution and its own limits stated. The figures link through to how they were produced.
Registrations in the academy’s first edition
Annual deposit run-rate, built from zero
In property sales attributed to campaigns
Selected clients
Political and institutional campaign work is deliberately not listed here — available on request.
Why 22Labs
We ran a business, not a service line. That is the difference between executing campaigns and building a machine that compounds — and it transfers to any industry where acquisition cost has to beat lifetime value.
Accountable for spend, revenue and margin — not just delivery. We optimize to the bottom line, whichever industry it sits in.
Paid, organic, affiliate and partner channels run as one system, balanced by cost and quality of lead — never as isolated channel silos.
CRM, reactivation and loyalty programs that compound lifetime value instead of chasing one-off conversions.
Qualification bots, lifecycle agents and reporting systems we engineer ourselves — adapted per sector, not licensed and rebranded.
Server-side, GTM, GA4 and BigQuery pipelines that make every dollar, every event and every offline close attributable.
CAC, payback and margin modelled before the spend, not reconstructed after it. Bonus cost, discount or broker commission — the math is the same.
Five LATAM markets operated hands-on, plus campaigns running across Europe and the US. Local payment rails, local media, local buying behaviour — not a playbook translated from elsewhere.
Gaming platforms, PSPs, CRMs, property portals and ad APIs — we integrate with the stack instead of working around it.
Let's talk
Operator, platform, SaaS or developer — tell us where you are and where you want to be. We reply within one business day.
